A report this week claims Apple is allowing select publishers to insert ads from Google's DoubleClick For Publishers into News app pages, an unexpected strategy shift that could lead to better monetization options for the iOS content aggregator.
Apple testing Google DoubleClick ad serving in News app, report says
AppleInsider - 4 Oct 2017 02:26
A report this week claims Apple is allowing select publishers to insert ads from Google's DoubleClick For Publishers into News app pages, an unexpected strategy shift that could lead to better monetization options for the iOS content aggregator.
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